Analysis of conformity and group influence

Method[ edit ] One of the pairs of cards used in the experiment. The card on the left has the reference line and the one on the right shows the three comparison lines.

Analysis of conformity and group influence

By now, you know that social influence is the science of influence, persuasion, and compliance. A knowledge of it can help you when you need to move someone to adopt a new attitude, belief, or action.

It can also help you resist the influence attempts of others. This web site is designed, in part, to help you become a more persuasive person, but also to help you better recognize and manage the influence attempts of others. Here are a half-dozen examples that demonstrate social influence in use.

A physical rehabilitation group was increasingly frustrated by their clientele's low compliance rates. For some reason, patients were not following the exercise regimes recommended by the therapists. To curb this, military commanders broadcast authoritarian commands--to little effect.

After consulting the influence literature and revising their messages appropriately, PsyOps discovered that the insertion of a single phrase implicating the self-concept was able to nearly eliminate looting. A state government wished to increase statewide recycling.

To accomplish this, they contracted with an influence research team to create a series of TV advertisements that played on social norms to increase recycling behaviors. The ads won an ITVA award, but more importantly, they significantly increased recycling behaviors. A health care organization planned to advertise nationally for the first time, but had been disappointed with the results of past advertising campaigns.

They hired influence consultants to provide an overall strategy and message that would be maximally effective with the target audience, and then turned the ideas over to creative talent.

Conformity - Wikipedia

Their returns on advertising dollars spent were dramatically increased. Influence consultants are increasingly sought by political campaign managers to provide a range of services, from psychological analyses of the electorate to the creation of speeches, advertisements, and strategies.

Local convenience stores had problems with teenagers "hanging out" in their parking lots. The stores wanted teens' business, but not the fights and drug-dealing that sometimes accompany late-night loitering. An influence expert recommended that store owners purchase several samples of a certain kind of music, and play that music through loudspeakers in the parking lot.

Social psychology: Conformity and obedience | Psychology essay

Upon hearing the music, the teenagers voluntarily left--and stayed away from--the parking lot. The music did not affect sales to teenagers, however, as music was not played inside the stores.

The above examples demonstrate a few situations in which a knowledge of social influence can make the difference between success and failure.Upon examination, the film highlights social psychology theories in areas of conformity and group influence.

Theories and Application Conformity Conformity, a change in one’s behaviour or belief to correspond with others (Myers, Spencer, & Jordan, ), is . The science of persuasion, compliance, marketing & propaganda from a psychological perspective.

Analysis of conformity and group influence

Analysis of Conformity and Group Influence in Twelve Angry Men Introduction The film “Twelve Angry Men” directed by Sidney Lumet illustrates many social psychological principles. Analysis of Conformity and Group Influence in Twelve Angry Men Introduction The film “Twelve Angry Men” directed by Sidney Lumet illustrates many .

Analysis of Conformity and Group Influence in Twelve Angry Men Words May 14th, 4 Pages Introduction The film “Twelve Angry Men” directed by Sidney Lumet illustrates many social psychological principles.

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Conformity - Wikipedia