Synopsis Understand the political system in Turkey through analysis of key figures in the country and governance indicators. Understand the economic situation in Turkey through a balanced assessment of core macroeconomic issues.
We Destep analysis france student from the university of applied sciences that are specialized in trade and management connected with Asia. We picked Uniqlo because we believe that there are still opportunities within the Dutch clothing market for Uniqlo.
This company is mainly known for their casual and high quality look combined with sharp prices. Japanese clothing is known for their fine quality. Uniqlo's clothing is manufactured in China however; this does not lead to lower quality because of the high quality demand within the company.
The store of Uniqlo gives the shopper a unique shopping experience as well and combined with the excellent service they were able to separate them from the competition and expand. Right know Uniqlo is expanding outside of Asia through franchising and have been active in different markets such as: America and Europe as well.
With the multiple stores in America and the opening of stores in fashion capital such as London and Paris, expanding further towards Amsterdam seems like to next logical step for the company to expand to.
The Netherlands is in an economic crisis and more people are looking for ways to cut their expenditures but still want to buy high quality affordable clothing. Uniqlo can use this opportunity to enter the Dutch market.
While their web shop is not running yet this could provide an opportunity for the company as well. During this report we will do a thorough external research of the Netherlands with all the competitors the country holds and as well an internal analysis of Uniqlo.
As result, we will come to a conclusion for Uniqlo if it will be feasible for the company to expand their operations to the Netherlands. Current market analysis Market analysis Where will the product be marketed in the Netherlands?
Opportunities and threats, external What are the strengths and weaknesses of the company? Our main research question is: How can Uniqlo enter and expand their operation into the Dutch market. Before we can answers our research question we need to answer the subquestions.
In order to answer this question we will apply different models depending on the sub questions in order to get our results. Industry analysis We will apply a quick-scan using a modified DESTEP on the Netherlands in order to look carefully what might be the potential threats and opportunities.
We will perform a market analysis on the Dutch clothing industry and this overview will provide the information needed to show us how the Dutch clothing market looks like and to see what the pros and cons are.
During this research we will mainly focus on: This will answer sub question 1: How does the Dutch clothing industry look like? Current market We will look into the market where Uniqlo is now doing business in and anaylyse how they are performing in the European countries becasuse of the similarties with the Dutch market.
How they became succesfull. This will answer subquestion 2:Introduction to The PESTLE Analysis tool. PESTLE analysis is a useful tool for understanding the “big picture” of the environment in which you are operating, and the opportunities and threats that lie within it.
Basically Pest analysis act as four important factors known as Political, Economical, Social and Technical factors of an industry. Political factors are about taxation, recruitment laws, domestic trade administrations and antagonist trade administrations.
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